I'm a web designer with a background in conversion rate optimization. Every site I build is designed to look great and drive real results.
Modern design that clears the path between a visitor and the thing they came to do.
The main goal for the FORLOH site reskin was to update the site with a modern look and improve user experience. We made the fonts consistent across the site and de-cluttered product and collection pages.
The goal was to show why users should join the Mariani Premier Group family through cohesive design and a seamless user journey.
Kept this site visually consistent with the parent company's site (Pave America). Focused on simple navigation, clear brand messaging, and easy access to service info.
Redesigned to encourage more tradesmen and tradeswomen to join the union, modernizing the design and simplifying the sign-up journey with updated fonts, colors, and layouts.
Beautiful work is the baseline. I design with conversion in mind so the site earns its keep.
Before pixels, I get clear on what a visitor came to do and what the business needs them to do next.
Consistent type, de-cluttered pages, obvious next steps. Aesthetics and usability pulling in the same direction.
I sweat the details on every page and breakpoint, so the finished site feels as good as the mockups did.
I'm a CRO Designer at ATRA Digital with 4+ years of experience as a Senior Web Designer. I design for the eye and the outcome at the same time with clean, considered visuals that are built to convert, not just look good in a portfolio.
My path into design started with a high school web design class, and before that with tinkering on computers and video games. That mix of curiosity and technical comfort is still how I work today.
I focus on aesthetic design paired with user-centric functionality, and stay current with industry trends and technologies so the work never feels dated.
Layout, type and color that make a brand feel considered.
Clear paths and honest hierarchy, so visitors act instead of hesitate.
Comfortable in the code, so designs survive the handoff.
The same habit that started with computers and games keeps me current.
A short note about your project is plenty to start. I reply to everything.