FORLOH was created with this adventurous spirit in mind, for those that believe the journey begins where the trail ends, who seek to venture beyond the known into the unknown. At FORLOH we help create those experiences with innovative, technical clothing, while also bringing back ‘American Made’ to the outdoor industry, no matter the pursuit.
The main goal for the FORLOH site reskin, was to update the site with a modern look and to improve user experience on the site. To do this, we made the fonts consistent across the site and de-cluttered product and collection pages. We also made sure to keep the colors used on the site to match their brand guidelines. Additionally, a key aspect of the FORLOH rebuild was making sure the website fit WCAG ADA standards. Another crucial aspect of this project was to work closely with the SEO team in order to make sure that meta data and page indexing were consistent with the original site build.
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